Bronze & Shield


Welcome to Cole Harley-Davidson in Bluefield, WV; your one stop shop for everything Harley-Davidson. We are conveniently located near Princeton, Lindside, Beckley, Welch, North Tazewell, Richlands, Marion, Wytheville, Bland, Hillsville, Pulaski, Blacksburg, Radford, Christiansburg, Narrows, and Pearisburg, VA.

We carry new and used Harley-Davidson Motorcycles including Sportster®, Dyna®, Softail®, Fat Boy®, V-Rod®, Touring, Road King®, Street Glide®, CVO™, and Trikes. We also have a top notch financing department to help you with any financing needs you may have and we can also help you out with insurance options as well.

Our knowledgeable parts department is here to help you find the parts and accessories to customize your new bike. And don’t forget to stop by the Motorclothes® Department to accessorize you! Our friendly staff is here to help you find riding gear, jeans, boots, sweatshirts, DOT approved helmets, and Cole Harley-Davidson dealer tee-shirts.

Cole Harley-Davidson has Factory Trained Technicians to service all of your bikes needs. We have a direct line to Harley-Davidson Technical Support, access to special tools, computer diagnostics, and we even wash your bike before we return it.
Are you new to riding? The Harley-Davidson Riding Academy™ can help you learn to ride and feel confident on your new Harley-Davidson Motorcycle.